Comm Theory Pop Culture Connections (Taylor’s Version)

I’m a communication professor who co-authors a communication theory textbook and a website full of pop culture connections to comm theory. I’m also a Swiftie who has ranked every one of Taylor Swift’s songs. I figured, why not combine those things together?

And so it goes… this is me trying to use communication theory as an invisible string that runs throughout the Swiftverse.

Specifically, here’s a list that provides one connection between Taylor Swift and each of the 33 theories in A First Look at Communication Theory (11th edition). Of course there are more theories than this in the communication world… and of course there are many more possible connections to Taylor’s music. If you have a good example, feel free to leave it in a comment below.

Interpersonal Communication Theories

  • Symbolic interactionism (Mead): “Begin Again,” Red. This song begins with Taylor Swift looking in the mirror, but not just the physical mirror in front of her—she’s gazing at her looking-glass self, remembering how her ex criticized her.
  • Expectancy violations theory (Burgoon): “Betty,” Folklore. Betty’s ex-boyfriend James wonders what will happen if he appears unannounced at Betty’s party. Will she receive him warmly or reject him? Based on EVT’s twin concepts of violation valence and communicator reward valence, what would the theory predict?
  • Family communication patterns theory (Koerner & Fitzpatrick): “The Best Day,” Fearless. In this ode to her family, and specifically her mother, Taylor celebrates her ability to talk openly with them. Note particularly the second verse where her mother serves as a source of emotional support, as well as how throughout the song the open talk translates into communication that builds children up. It’s an effective picture of positive outcomes arising from conversation orientation.
  • Social penetration theory (Altman & Taylor): “Delicate,” Reputation. In the chorus of this song, Taylor wonders aloud if she has shared too much, too soon. Social penetration theory would suggest that she’s wondering whether the knife has cut too deeply into the onion.
  • Uncertainty reduction theory (Berger): “Paper Rings,” Lover. Immediately after meeting her boyfriend (presumably, Joe Alwyn), she looks him up online… the extractive uncertainty reduction theory. Why, according to the theory, might she be particularly motivated to reduce uncertainty in this situation (including, apparently, reading all of his books)?
  • Social information processing theory (Walther): The infamous 27-second phone call when Joe Jonas broke up with Taylor, The Ellen Show. She seems hurt as she shares about this with Ellen DeGeneres. The theory might suggest that’s because the cue-limited medium didn’t enable the then-teenagers to clarify what happened, especially during such a short call.
  • Relational dialectics theory (Baxter & Bakhtin): “Our Song,” Taylor Swift. Here, Taylor expresses frustration to her boyfriend that they don’t have a song for their relationship. RDT scholars might say that she wants to find an already-spoken cultural discourse that shapes their bond. In the end, Taylor creates her own; but, according to RDT, is it really a new discourse, or just echoing relational discourses in country music that have come before?
  • Communication privacy management theory (Petronio): “All Too Well,” Red. In the bridge of this epic song, Taylor reports that her (ex-)boyfriend’s sharing of private information had devastating consequences on her well-being. As Petronio contends, self-disclosure does not necessarily lead to intimacy.
  • Media multiplexity theory (Haythornthwaite): “Girl at Home,” Red. When flirtation verges on infidelity, what’s Taylor’s advice to the guy hitting on her? Delete her telephone number. According to the theory, that’s a good way to reduce the strength of their tie.

Persuasion Theories

  • Social judgment theory (Sherif & Sherif): Kanye West’s shocking choice to grab the microphone from Taylor at the 2009 VMAs. Clearly, Beyoncé fell in Kanye’s latitude of acceptance for the award, and Taylor fell in his latitude of rejection—which is right where Kanye’s rude behavior landed for most viewers.
  • Elaboration likelihood model (Petty & Cacioppo): “Enchanted,” Speak Now. This song finds Taylor full of insomnia, awake in the middle of the night thinking deeply about the man that she just met. She is clearly motivated to process the relationship centrally, so much so that her need for cognition exceeds her need for sleep.
  • Cognitive dissonance theory (Festinger): “Sparks Fly,” Speak Now. As Taylor notices her new romantic interest, she knows dating him isn’t a good decision, but she chooses to ignore this fact.
  • The Rhetoric (Aristotle): Taylor Swift’s commencement address to NYU’s Class of 2022. According to Aristotle, what kind of speech is this: deliberative, epideictic, or forensic? How does she establish her ethos? Do you see any other modes of proof in the speech?
  • Dramatism (Burke): “Mean,” Speak Now. Taylor wrote this song in response to a music critic who criticized her, and Taylor’s response is Burkean victimage. If you apply the pentad to this song, which elements does Taylor emphasize?
  • Narrative Paradigm (Fisher): “The Story of Us,” Speak Now. Taylor Swift’s music often uses the metaphor of story to describe love—but according to Fisher, perhaps story is more than a metaphor. In this song, Swift seems to use narrative rationality to evaluate her romantic relationship. Because the story of their love (and specifically, the story of her boyfriend’s behavior) lacks both narrative fidelity and coherence, she is dissatisfied. If you want to take this idea farther with Swift’s music, you might examine “Love Story” (Fearless), where she likens a romance beset by family drama to Shakespeare’s Romeo and Juliet.

Group and Organizational Communication Theories

  • Functional perspective on group decision making (Hirokawa & Gouran): “You Belong With Me,” Fearless. Did you realize this hit song is about decision making? The girl in the song has analyzed the problem: her male friend is in an unsatisfying romantic relationship. And she’s identified two alternatives: he can stay with his current girlfriend, or ditch her for a relationship with the singing girl. As for goal setting, the singer lists several criteria, from music tastes to dress to sense of humor. If only he’d follow the four functions, she thinks he’d realize his best and most reasonable choice.
  • Symbolic convergence theory (Bormann): “Miss Americana & The Heartbreak Prince”, Lover. Taylor Swift wrote this song as an allegory about the election and presidency of Donald Trump, using the imagery of a high school football game to imagine American politics in a creative and memorable way.
  • Cultural approach to organizations (Geertz and Pacanowksy): “Epiphany,” Folklore. Taylor imagines what life was like for her grandfather in the military during World War II, and for doctors during the COVID pandemic. For both groups, the emotion conveyed in the song rests in the tension between the corporate (leadership) and collegial (“how things really work”) narratives in those organizations.
  • Communicative constitution of organizations (McPhee): Folklore: The Long Pond Studio Sessions (19:14-22:10). CCO addresses how organization is constituted through communication, a process that occurs when closure is achieved through back-and-forth interaction. This entire show focuses on how this was accomplished by Taylor and her collaborators, creating a Grammy-award winning album during the isolation of the COVID-19 pandemic. This clip focuses on the song “Exile,” addressing how the song grew from a piano riff by Taylor’s boyfriend Joe Alwyn, to collaboration with Aaron Dessner, to including Justin Vernon (Bon Iver). Which of the four flows occur in this very organic example of organizing? If you watch the entire show, do you see all four flows present in the creation of the Folklore album?
  • Critical theory of communication in organizations (Deetz): “My Tears Ricochet,” Folklore. This song might sound like it is describing the funeral of an ex-lover, but the deeper layer of meaning is this: Taylor is critiquing music industry practices that favor management and disempower artists. She’s particularly concerned about practices like the contract she signed as a young artist, a contract that seems to be in her favor but wasn’t. Deetz might label that “consent,” and instead, Taylor seems to want something more akin to stakeholder democracy (participation).

Cultural Context Theories

  • Communication accommodation theory (Giles): “I Bet You Think About Me,” Red (Taylor’s Version). Taylor draws a stark contrast between her own socioeconomic background and that of her ex-boyfriend. His constant divergence is a key cause of their breakup.
  • Face-negotiation theory (Ting-Toomey): “Tolerate It,” Evermore. See how the distressed wife’s conflict strategies and face-concern change over the course of the song, moving from other-face toward her husband at the beginning, then to self-face by the end.
  • Co-cultural theory (Orbe): “You Need to Calm Down,” Lover. Orbe’s research has investigated the LGBTQ community, an audience Taylor addresses in this song. How would dominant group theory describe the lyrics of the second verse?
  • Afrocentricity (Asante): “What Wildest Dreams Gets Wrong About Africa,” MTV News. Taylor’s video for “Wildest Dreams” takes place in Africa. This clip critiques that choice because, for example, it portrays Africa as a single country and culture rather than a multitude of countries and cultures.
  • Feminist standpoint theory (Harding & Wood): “Mad Woman,” Folklore. The thesis of this song resonates deeply with feminist standpoint theory: Women (and others on the margins of society) have insights into society that members of more powerful groups don’t possess.
  • Muted group theory (Kramarae): “The Man,” Lover. Here, Taylor considers what her life would be life if she were a man—how would she be perceived? What power and influence would she have? This reflection reveals the bias and muting enacted against her within the music industry because she is a woman.

Media Theories

  • Media ecology (McLuhan): “Coney Island,” Evermore. There’s one line in this song that reflects on how the Internet has changed shopping in America, and with it people’s social lives… and beyond the lyrics, something about the wistful reflective mood of this song fits with media ecology’s concern that perhaps communication technology has led us to lose more than we realize.
  • Context collapse (boyd & Marwick): “The Lakes,” Folklore. In this song, Taylor yearns for a world without context collapse, where she doesn’t have to worry about the pressures brought by constant exposure on social media.
  • Semiotics (Barthes): “Look What You Made Me Do” music video, Reputation. Early in the video, Taylor sits in a bathtub filled with diamonds… and a single dollar bill. As a denotative sign, it clearly refers to wealth. But Taylor includes it here as a connotative, second-order semiotic system: The single dollar bill represents the amount she claimed against her sexual harasser in a high-profile lawsuit. And so the sign signifies all women who experience sexual abuse and the courage it takes to confront it.
  • Cultural studies (Hall): “Nothing New,” Red (Taylor’s Version). By highlighting how the music industry features young women for awhile and then rejects them as they age, Taylor articulates oppression that not all music listeners consider.
  • Uses and gratifications theory (Katz): “Taylor Swift Meets Her Biggest Fan,” The Ellen Show. When superfan Mary Kate meets Taylor Swift, her emotions are uncontainable. From the video shown before the meeting and her interaction with Swift, it’s clear she has a parasocial relationship with the singer.
  • Cultivation theory (Gerbner): “If This Was a Movie,” Speak Now. Taylor wants her ex to come back to her, thinking about how he would if they were film characters. The song highlights how the television/movie world differs from the real world, and suggests how the media world can shape how we think and react.
  • Agenda-setting theory (McCombs & Shaw): “Blank Space,” 1989. The whole song is a tongue-and-cheek critique of the second level of agenda-setting, and in this case, the subject of the media’s framing is Taylor Swift. At the time, the media framed her as a young woman who dated a series of men and, after the relationship was over, turned the story of the romance into songs (and profit). Here, Taylor rejects this boy-crazy image by embracing it, pretending it’s true to argue that it’s not.

If you want more pop culture connections to communication theory, visit www.afirstlook.com, and if you want to read more about my thoughts on Taylor Swift, check out my rankings of her songs!

Advertisement

Delaying the Tenure Clock May Be an Inequitable Response to COVID-19

When I did a Google image search for “equity,” this was the first hit. I’ve seen this sort of picture before, and you probably have too. Given the Interaction Institute for Social Change has made the image freely available for use, it probably has appeared on every university campus in America during some presentation on diversity, equity, and inclusion.

(Interaction Institute for Social Change | Artist: Angus Maguire. interactioninstitute.org; madewithangus.com)

The message of the cartoon is clear: Rigidly identical standards may perpetuate inequity if we don’t account for differences across personal circumstances.

With this in mind, I’d like to consider how universities are approaching the tenure and promotion process during the COVID-19 pandemic. The most common response seems to be allowing assistant professors to extend their tenure clock by a year. However, this may create inequity for those on the tenure track, particularly for those in groups already underrepresented in the professoriate.

Recently, members of the University of Massachusettes ADVANCE team, a group “focusing on offering equitable campus support for faculty members and fostering inclusion amid major shifts to higher education and deep uncertainty about the future,” proposed a series of recommendations for helping faculty navigate COVID. Regarding tenure, they recommended:

Automatically delay tenure, promotion and reviews. Institutions should immediately slow the timing of decisions on tenure and reappointment to account for the new and unexpected tasks faculty members have had to shoulder. COVID-19 has affected research productivity in many ways, resulting in reduced access to labs, travel cancellations and suspension of human-subjects research, among other issues. Tenure delays can help mitigate such negative effects of COVID-19 on women faculty, who are already navigating gender biases in evaluation processes.

https://www.insidehighered.com/advice/2020/09/04/advice-academic-administrators-how-best-support-faculty-during-pandemic-opinion

Let’s break this down. The first sentence observes that tenure-track faculty have encountered novel demands on their time and energy. In other words, assistant professors haven’t been vacationing during the pandemic. At my university, our Provost emphasized in an email to all faculty that the pandemic is “mandating our intense focus on teaching during all of 2020,” acknowledging “our planned progress on scholarship may be slowed.” In addition to whatever demands the pandemic has imposed on their personal lives, assistant professors have set aside research in order to train and transition to distance learning and hybrid classrooms.

Increased teaching workload isn’t the only challenge to research progress. The ADVANCE team notes that assistant professors often receive diminished research support from their universities, as well as more limited opportunities to collect data, present papers, and network with colleagues. For those whose scholarship requires longitudinal research, travel abroad, or field visits, the effect may be so devastating that assistant professors must reinvent their research programs.

Moreover, these burdens aren’t experienced equally across the professoriate. The pandemic appears to reduce the research productivity of women, perhaps because they are more likely to bear household and childcare responsibilities. The pandemic itself has hit ethnic/racial minority communities particularly hard, and faculty from underrepresented groups may face greater barriers to research productivity during the pandemic than their white peers.

Thus, in the classic equity image above, the tall person on the left may represent tenured faculty, who experienced plenty of financial support and opportunities for research without the calamity wrought by a global pandemic. Some fortunate assistant professors may be like the person in the middle, lacking that same support yet possessing research programs and personal privileges that enable them to weather the pandemic’s effects. And other assistant professors, perhaps especially women and members of racial/ethnic minorities, may be so burdened by the pandemic’s demands that they are like the person on the right who can’t see over the fence.

The solution offered by the ADVANCE team is to extend the tenure clock, and the University of Massachusetts isn’t alone in that recommendation. Several universities, including my own, are enacting similar policies (University of Washington, for example). The logic seems to run along these lines: Perhaps the tenure and promotion guidelines recommend ten publications in peer-reviewed journals, but due to the pandemic, an assistant professor will only have eight publications by the time the clock expires. An extra year could make up for the year lost to the pandemic, enabling them to reach that threshold of ten publications.

At first glance, this may appear like equity as depicted in the picture—faculty receive more time than usual, in the hope that after that bonus year they’ll rise to the standard. Although well intentioned, this solution may not work for all tenure-track faculty, and it may facilitate inequity rather than curbing it.

Tenure and promotion mean many things in the life of a professor. Promotion often brings a pay raise, perhaps a substantial one. Beyond finances, obtaining tenure affords status and prestige in one’s discipline. It brings greater freedom to express opinions on controversial matters, both academic and institutional. Of course, it affords job security, which is becoming ever rarer in academia and may be under particular threat during the pandemic.

Delaying tenure means delaying all of these things. Even a retroactive pay bump, which the ADVANCE team suggests, doesn’t fully ameliorate that. Moreover, an extra year on the clock may not be enough to revive research programs strongly affected by the pandemic.

An extra year fails to acknowledge the challenging work assistant professors have already given to their universities. The current cohort of tenure-track faculty, which is more racially diverse than cohorts in the past, has shifted their research to teaching and service, and done so quickly and unexpectedly. Many have done this while navigating increased demands in their personal lives. Resources and opportunities for scholarship are more limited than they were even a year ago. For some, the pandemic may make it difficult or impossible to restart their prior research programs.

And yet their tenured colleagues and administrators, a less diverse group who did not face these challenges, still wants to hold today’s assistant professors to the same standard of productivity. Perhaps that is like the person on the left wondering why the person on the right can’t see the game. Giving a year extension may be like handing that person a pair of binoculars rather than a box on which to stand.

Although a year delay in the tenure clock may serve the interests of some faculty, for others it is an incomplete solution that ‘rewards’ overworked faculty, who may feel the effects of burnout, with the ‘opportunity’ to do another year of work before they receive the fruit of their labor.

A more equitable solution might consider the faculty member’s individual circumstances, including the nature of their research program and the effect of the pandemic on it. Institutions could require faculty members to include a statement about this in their tenure and promotion application (and ask those evaluating the application to consider it). Likewise, external review letters might include that information, as well as guidance on how the pandemic has influenced the institution’s research support and work priorities.

An alternative approach has received little consideration, as far as I can tell: Rather than affording faculty an extra year to reach the standard, perhaps it is time to reconsider the standard in light of our unusual circumstances.

A recent article quoted Dominique Baker, assistant professor of education policy at Southern Methodist University: “What difference does it make if we say, ‘Instead of having 20 publications, you need to have 15’? We have total control over what this looks like, and if we don’t want people to be burned out, why don’t we adjust our expectations a bit in light of what’s happening around us?”

One objection involves the precedent this might create. To that point, for the sake of equity, perhaps we should reconsider standards again if we ever encounter another situation as pervasive, deleterious, and demanding as the pandemic. Another objection could be that relaxing tenure standards may weaken the perceived prestige of the school, but this line of thought conflates research output with faculty quality. When circumstances improve, so will productivity of all faculty.

Some might observe that delaying tenure could help university budgets in the short term during a time of fiscal crisis. Yet balancing institutional finances on the backs of junior faculty would serve as clear evidence of inequity across professional ranks and roles.

During the pandemic, assistant professors have shouldered much of the labor that is keeping universities afloat in these turbulent waters. Considering all possible ways to adjust the tenure process equitably signals to assistant professors that universities value that work. For many, and particularly those from traditionally underrepresented groups, such adjustments could be the stack of boxes that will let them see the game. Without such equity, we risk diminishing the future contributions of an entire generation of assistant professors.

The Palantír Effect

I’m almost finished with a re-read of The Lord of the Rings. Wow, what an amazing novel! (I’ll call it a ‘novel’, singular, because Tolkien really wrote it as a single book, which his publisher later split into three.) I’ve seen so much more in the books as an adult than I did as a high schooler. One of those things I’ve gained is a name—a name for an effect of communication technology that I’ve talked about for years with my students.

To explain the effect, here’s a little quiz. Can you name:

  1. Your city’s mayor?
  2. Your representative to your state legislature?
  3. The important news stories in your local area?
  4. Your next door neighbors?

Maybe you’re one of the few that knows a lot about each of these. But that’s not most of us. Although I don’t have statistics to back this up, my guess is that the average person knows more about the president than they do their own mayor (I mean, at least they can name the president!), and more about their Facebook friends than they do about their neighbors.

This is the effect: communication technology shifts our attention from the local to the distant. I now call it the palantír effect.

What is a palantír (plural palantíri)? In The Lord of the Rings, it is a magical sphere. The person who looks into one can see things far away and communicate with someone who holds another palantír. In Middle-earth, only seven palantíri exist. In our earth, I think we each carry a little palantír in our purse or pocket.

Yes, part of the reason I like this metaphor is because I am a fantasy/sci-fi geek at heart… I can’t deny that. I also like the moral complexity of the metaphor. In Tolkien’s work, we see both good and bad effects of the use of palantíri. Regarding good, Aragorn used a palantír to see a dangerous military attack from the sea and took action to defeat it. He also used it to distract Sauron from Frodo’s quest. Earlier in the history of Middle-earth, a kingdom used the palantirí to facilitate communication and control across a vast territory. Likewise, communication technology allows us to coordinate activities across a distance. Anyone who’s ever had to ask a significant other what they were supposed to pick up at the grocery store knows this to be true.

On the other hand, communication technology may also focus our attention away from local matters we can address toward distant but fascinating problems we can do nothing about. (Have you heard anything about Ferguson, MO recently? Can you actually *do* anything about problems in Ferguson, MO? Yeah, me neither.) In Lord of the Rings, Denethor, the steward of the kingdom of Gondor, serves as the most potent example of this. Disturbed by images of distant armies, he despairs and concedes defeat, even to the point of ignoring the simple things he can do to protect his people and save his only living son.

Let me be clear that I’m not talking about time; I’m talking about attention. Some scholarship has argued that technology harms relationships because we spend time online that we could spend with local friends and family. That may happen (although research supporting that view has been weak).

However, technology may dominate our attention even when we spend a short amount of time with it. I’ve been guilty of glancing at a game of Words with Friends for a second, and then turning possible moves over and over in my mind for the next hour while I do other non-tech things. Likewise, Denethor didn’t spend much time using his palantír, but it controlled his emotions and decisions during every moment of the day.

This semester, as I teach my course on social media and personal relationships, I curious what my students will think: when does the palantír effect occur, when is it good, when is it bad, and who is most susceptible to it? Not easy questions, but perhaps important ones. In Middle-earth, the ability to harness the power of the palantíri for good helped save the day, whereas misuse of them nearly brought utter ruin.

Yes, Tolkien wrote decades before the age of Twitter and texting, But my re-read has taught me that, in the regard and others, perhaps his Middle-earth isn’t so different from our world after all.

 

A First Look at Communication Theory 9th Edition – It’s here!

So I went to my office after returning from the Central States Communication Association conference (awesome time, BTW!), and found THIS on my desk!:

AFirstLook9thed

Seeing this book in print, with my name on the cover, was a meaningful moment in my career. When I was a junior at Wheaton College, I took Em Griffin’s interpersonal communication course. That class whetted my appetite for more, so in the spring semester I took his class on persuasion–which was intriguing, applicable, and engaging.

Then I enrolled in Em’s communication theory course. I was so excited that I bought the theory book before I left campus for the summer. I’d read half of it by the time I returned in the fall. The subject matter fascinated me–and around that time, I knew that I wanted to be a college professor. Specifically, a professor of communication.

Years later, when Em asked me to join him as a co-author on the A First Look textbook–the textbook that played a potent role in leading me to my career–I felt honored beyond words (and for us communication scholars, that’s saying something…) And let me just say that Em Griffin and Glenn Sparks are outstanding collaborators. They’re also very good writers–for example, if you want an insightful and entertaining read, check out “Rolling in Dough,” Glenn’s memoir on growing up in a doughnut shop. I’ve learned so much about the writing process from both of these outstanding colleagues and friends.

So that’s some of the story behind the book–what about the book itself?

Even though a couple of new names appear on the front, the spirit and style of the book remains the same. To continue the book’s legacy of engaging students with communication theory, we’ve made several additions and changes in response to instructor feedback and our own close reading of the book. Some of the changes that excite me most include:

  • Updated examples throughout the text. Although some historical examples remain (e.g., the “I Have a Dream” speech analysis in the Rhetoric chapter), we’ve freshened pop culture references throughout. See especially the chapters on Mead’s symbolic interactionism and Tannen’s genderlect styles.
  • A new chapter on Robert McPhee’s theory of the communicative constitution of organizations. Reader response to this chapter interests me not only because it’s a fresh and popular org comm theory–but also because I was primarily responsible for crafting it.
  • The uncertainty reduction theory chapter now includes a section on Leanne Knobloch’s relational turbulence model. Likewise, the muted group theory chapter addresses Mark Orbe’s co-cultural theory. I hope readers will appreciate these modern extensions of classic communication theories.

In the end, I hope these additions and changes help students not only learn communication theory, but become passionate about it. That’s one of the things I appreciate most about the text’s earlier editions–Em always presents communication as an inherently fascinating object of study. And not only fascinating, but useful in everyday life. I hope this new edition of the book inspires students to communicate excellently in both their personal and professional lives.

What I’ve been up to lately…

… no, I promise you, I haven’t forgotten about this blog! Rather, I’ve been writing and working on other things. Today, I’d like to share three of them with you!

1. ADVISING AWESOME MASTER’S STUDENTS

I’m SO incredibly proud of these two:

Katie_cropped Natalie_cropped

Katherine (Katie) Fearer (left) and Natalie Fech (right) did absolutely fantastic work on their master’s theses. Both theses addressed relational uncertainty and relational maintenance (Natalie’s in romantic relationships, Katie’s in friendships), and both found really really nifty findings that I fully expect will appear in press soon. Neither are pursuing a PhD at the moment, but if any of y’all reading this are looking to add great doctoral students to your program, these two are well worth recruiting!

2. RESEARCH ON TEACHER TECHNOLOGY POLICIES

I’ve talked with many professors who have wondered how they should manage students’ technology use in the classroom: “Should I allow laptops only? Or cell phones too? Maybe I should ban all technology use?” My wonderful TCU friend/colleague Dr. Amber Finn and I have set out to provide answers to these questions.

In a study that’s soon to appear in Communication Education (and is already available online), we examined how a teacher’s technology policies predict student learner empowerment–in other words, the student’s belief that s/he can perform effectively in the class.

Based on previous research (i.e., Turman & Schrodt, 2005), we expected learner empowerment would be highest when teachers moderately encourage course-relevant technology use and moderately discourage non-course use. But, that’s not what we found!

For encouraging policies, we found nothing but a positive effect. The more teachers encourage course-relevant technology use, the more empowered students feel. (IMO–This should give teachers some pause about banning all tech use in the classroom.)

For discouraging policies, we found the effect depended on the student’s level of apprehension about communicating online. These findings led to this graph, which I’ll share here just because I think it looks kinda cool (well, ‘cool’ in a geeky way… :-):

disc_graph
What does this mean? Well, the most important line is that dark, solid line–that’s the highly apprehensive students. The curve of the line is lowest in the middle–in other words, they feel least empowered when teachers are moderately discouraging of non-course tech use!

The upshot here? We think clarity is important. As an instructor, you can discourage non-course tech use as long as you’re clear about it. If you’re wishy-washy, you’ll ‘freak out’ the apprehensive students because they won’t know what to expect–and, consequently, they’ll fell less empowered.

3. A FIRST LOOK AT COMMUNICATION THEORY

afl_8th

Several years ago, my dear friend and mentor Em Griffin invited me to serve as a “special consultant,” and now as a co-author, on his textbook A First Look at Communication Theory. It’s the book that, as a college student at Wheaton, got me all fired up about being a communication professor–so I was delighted to accept his invitation!

We (Em and Glenn Sparks at Purdue University) have been working on the upcoming 9th edition. (The image above is the 8th edition; the cover hasn’t been finalized for the 9th edition yet.) I won’t say much about it now, except that I’m excited about the updates we’ve been making to the book! Much of my work has involved a new organizational communication theory… I’m very excited to see the feedback on it from long-time users of the book.

I should probably also mention that, this April, I was awarded tenure and promotion to associate professor at TCU. Thanks to all of you who helped me on the journey to this point in my career! I feel very blessed to work at such a wonderful university with truly excellent colleagues.

My social networking site course featured in TCU Magazine!

The newest issue of TCU Magazine features a story on my social networking site seminar – one of my favorite classes to teach! The course takes students through the history of communication technology, then applying this history to understand our social media / smartphone world.

You can read the TCU Magazine article, or visit my teaching page to find the syllabi for both undergraduate and master’s-level seminars.